Flawless is a unique lifestyle magazine produced for affluent consumers in the North West and Lake District. Editorial contributions come from the two main sponsors, leading independent jeweller and watch retailer, Banks Lyon Jewellers and Bateman BMW who have won BMW’s prestigious nationwide customer satisfaction survey six years running. Additional editorial contributions come from Blandford Fine Arts, the North’s most important contemporary art gallery and Hipping Hall, a luxurious and exclusive boutique hotel and restaurant. 6000 were printed and sent out to the customers of the editorial partners while a further 14,000 copies were sent out with subscription copies of Lancashire Life magazine.
The magazine is supported by some of the world’s leading luxury brands, such as Breitling, Omega, Chopard, Gucci, Rolex, TAG Heuer and Willow Water.
Turner Associates helped to develop the original idea for the magazine which is owned by our partner company, Lancaster and London based PR agency, Samuelson Wylie Associates. The workload for each issue involves producing media packs for all the potential contributors and then managing the entire design, production and distribution process including liaising with the various editorial contributors and luxury brands to ensure the tight deadlines are met. In this issue, we even commissioned actress and photographer Emma Samms, best known for playing Fallon in Dynasty, to illustrate some of the editorial pieces with her own brand of stunning photography.
Finally, the magazine has also now been turned into an electronic magazine using the latest on screen turn-page technology. This allows a link to be emailed to many more contacts who can then access the publication online and link directly to the internet to purchase products or visit advertisers’ websites.
The magazine is supported by some of the world’s leading luxury brands, such as Breitling, Omega, Chopard, Gucci, Rolex, TAG Heuer and Willow Water.
Turner Associates helped to develop the original idea for the magazine which is owned by our partner company, Lancaster and London based PR agency, Samuelson Wylie Associates. The workload for each issue involves producing media packs for all the potential contributors and then managing the entire design, production and distribution process including liaising with the various editorial contributors and luxury brands to ensure the tight deadlines are met. In this issue, we even commissioned actress and photographer Emma Samms, best known for playing Fallon in Dynasty, to illustrate some of the editorial pieces with her own brand of stunning photography.
Finally, the magazine has also now been turned into an electronic magazine using the latest on screen turn-page technology. This allows a link to be emailed to many more contacts who can then access the publication online and link directly to the internet to purchase products or visit advertisers’ websites.
"Turner Associates have yet again done us proud with a stunning production to an almost impossible deadline"
Ben Samuelson, Senior Partner of Samuelson Wylie Associates
"It’s like Christmas in here!"
Rodney Banks-Lyon, owner of primary sponsor Banks Lyon Jewellers following the release of the previous issue.
If you would like to know more about how affinity marketing might benefit your business, please call on 01483 283810 or email simon@turnermarketing.co.uk
http://www.turnermarketing.co.uk/
Rodney Banks-Lyon, owner of primary sponsor Banks Lyon Jewellers following the release of the previous issue.
If you would like to know more about how affinity marketing might benefit your business, please call on 01483 283810 or email simon@turnermarketing.co.uk
http://www.turnermarketing.co.uk/
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