Interested in Global Warming?

Another non-marketing topic but one i'm finding increasingly interesting.

Having read Nigel Lawson's excellent book 'An Appeal to Reason: A Cool Look at Global Warming' I was interested to see him promoting a new think tank promoting rational debate on the subject at www.thegwpf.org

The Global Warming Policy Foundation (GWPF) is an all-party and non-party think tank and a registered educational charity. Our main purpose is to bring reason, integrity and balance to a debate that has become seriously unbalanced, irrationally alarmist, and all too often depressingly intolerant. The GWPF's primary purpose is to help restore balance and trust in the climate debate that is frequently distorted by prejudice and exaggeration. Our main focus is to analyse global warming policies and its economic and other implications. Our aim is to provide the most robust and reliable economic analysis and advice. We intend to develop alternative policy options and to foster a proper debate (which at present scarcely exists) on the likely cost and consequences of current policies.

The true cost of the EU

You might like to view this light hearted view on the very real costs of the EU which features a number of brief scenes exploring different ways that the EU rips all of us off.



The film, by The Taxpayers Alliance, promotes a book called 'Ten Years On' which is available free here.

Confidence up for online businesses

Ebay have just published the findings from their latest Online Business Index here.

The Autumn index has analysed the views of 508 online businesses and found that 69% of online businesses expect sales to rise over the next three months and 77% expect to be able to improve their profit margins. One of the stand out facts of the 'new economy' is that 79% of traditional 'bricks and mortar' businesses that have an online presence believe the ability to sell online has made their business model more sustainable and therefore instrumental in allowing them to survive the recession and be in a strong position to take advantage of any upturn.

From a political standpoint, and with a general election not far off, it is interesting to note the overwhelming support for a conservative victory with 67% of online businesses believing that David Cameron's team have the best poilicies to support small and medium sized businesses while only 18% supported Gordon Brown and Labour. Despite the high profile of Vince Cable, the Liberal Democrats were only supported by 4% of those polled.

New Affinity Marketing Project Completed

Flawless is a unique lifestyle magazine produced for affluent consumers in the North West and Lake District. Editorial contributions come from the two main sponsors, leading independent jeweller and watch retailer, Banks Lyon Jewellers and Bateman BMW who have won BMW’s prestigious nationwide customer satisfaction survey six years running. Additional editorial contributions come from Blandford Fine Arts, the North’s most important contemporary art gallery and Hipping Hall, a luxurious and exclusive boutique hotel and restaurant. 6000 were printed and sent out to the customers of the editorial partners while a further 14,000 copies were sent out with subscription copies of Lancashire Life magazine.

The magazine is supported by some of the world’s leading luxury brands, such as Breitling, Omega, Chopard, Gucci, Rolex, TAG Heuer and Willow Water.

Turner Associates helped to develop the original idea for the magazine which is owned by our partner company, Lancaster and London based PR agency, Samuelson Wylie Associates. The workload for each issue involves producing media packs for all the potential contributors and then managing the entire design, production and distribution process including liaising with the various editorial contributors and luxury brands to ensure the tight deadlines are met. In this issue, we even commissioned actress and photographer Emma Samms, best known for playing Fallon in Dynasty, to illustrate some of the editorial pieces with her own brand of stunning photography.

Finally, the magazine has also now been turned into an electronic magazine using the latest on screen turn-page technology. This allows a link to be emailed to many more contacts who can then access the publication online and link directly to the internet to purchase products or visit advertisers’ websites.

"Turner Associates have yet again done us proud with a stunning production to an almost impossible deadline"
Ben Samuelson, Senior Partner of Samuelson Wylie Associates

"It’s like Christmas in here!"
Rodney Banks-Lyon, owner of primary sponsor Banks Lyon Jewellers following the release of the previous issue.

If you would like to know more about how affinity marketing might benefit your business, please call on 01483 283810 or email simon@turnermarketing.co.uk
http://www.turnermarketing.co.uk/