Is your firm making the most of internet marketing?

Useful article from NewBusiness magazine here which includes a bit about online marketing.

"The internet is a great leveller; with a good website any small firm, no matter how niche, can compete with the more established players in their market. But the website is only the first step. Online marketing tools today offer a plethora of information and feedback from which to continually tweak your marketing strategies, from feedback on who opened your mailshot and information as to who they forwarded it to, to website analytics showing exactly how long someone spent on your product pages. Sophisticated online marketing tools are no longer the preserve of big businesses, so SMEs should leverage them as much as possible."

Many businesses don’t actually sell anything on their website. And of those that do, a huge proportion of their visitors won't be ready to buy – they are simply browsing or looking for information about something they think they may buy in the future. All well and good you may say - when they’re ready to buy, they’ll come back. Only they won’t.

Whether you sell online or not, the main purpose of your website should be allowing you to begin that relationship with your prospect. You need a way of capturing your visitors’ email addresses and a compelling reason for them to provide it, with their permission for you to email them later. Any business can do this, and any business can create information that the prospect will value. Be generous with your knowledge, keep the selling to a minimum and when the time comes to buy – it’s you they’ll come back to.

If you would like to talk to me about how to improve the performance of your company website, call me on 01483 283810. http://www.turnermarketing.co.uk/