Everyone has found business tough over the last twelve months but confidence seems to be returning slowly and many companies are reporting increased levels of interest from new prospects. It is therefore vital that you make the most of any new leads and don’t waste a single one.
Many business owners wish they could improve their conversion rate and this can often be simply achieved through matching your marketing material more closely to each stage of your sales process. Each piece, whether it is an advert, direct mail, brochure or website should clearly lead the prospect one step closer to becoming a paying customer. All too often the sale can be lost because the marketing material is unfocussed and the prospect hasn’t been encouraged to respond properly - the result being that they don’t visit your website, they don’t phone and they end up going somewhere else.
The result of having more tightly focussed marketing material is often better sales success at the same time as reducing your print and advertising costs. If you would like me to provide a free initial evaluation of your current marketing material, please email me at simon@turnermarketing.co.uk or phone me on 07940 305300
marketing advice for small businesses
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