Make Sure Potential Customers Get The Message About Your Business

In this episode of smallbusinessadvice.tv, Mark Borkowski, one of the UK’s most successful PR practitioners, will explain how simple, low-cost PR and marketing activity can help your business through economic crisis and strengthen your brand and reputation.

Mark is the founder and head of Borkowski PR. With his lengthy experience of working with names like Sony UK, American Express, Vodafone and Virgin Mobile, Mark is perfectly placed to advise on how you can make your Marketing and PR budget stretch further, reach your audience more effectively and the tools you can use to achieve this.

Sean will also be joined by Dan Matthews – business owner and journalist with around 10 years experience editing and writing for the likes of the Financial Times, Guardian, Real Business Magazine and his own online title LaunchLab.co.uk, which has seen him interview such notable public figures as Gordon Brown, Alan Sugar, William Hague and Duncan Bannatyne.

As always, we will also have our regular round up of all the latest small business news from the British Chambers of Commerce. Sean Walsh is joined live by Mark and Dan Matthews to discuss how simple, low-cost PR and marketing can help your business.

Content courtesy of

How to make every single sales lead count

Everyone has found business tough over the last twelve months but confidence seems to be returning slowly and many companies are reporting increased levels of interest from new prospects. It is therefore vital that you make the most of any new leads and don’t waste a single one.

Many business owners wish they could improve their conversion rate and this can often be simply achieved through matching your marketing material more closely to each stage of your sales process. Each piece, whether it is an advert, direct mail, brochure or website should clearly lead the prospect one step closer to becoming a paying customer. All too often the sale can be lost because the marketing material is unfocussed and the prospect hasn’t been encouraged to respond properly - the result being that they don’t visit your website, they don’t phone and they end up going somewhere else.

The result of having more tightly focussed marketing material is often better sales success at the same time as reducing your print and advertising costs. If you would like me to provide a free initial evaluation of your current marketing material, please email me at simon@turnermarketing.co.uk or phone me on 07940 305300

marketing advice for small businesses